When one visits the Doctor, one would expect the Doctor to examine and diagnose before prescribing any treatments or medications. One would not ask the Doctor for a prescription for self-diagnosis (diagnosis by the patient), and like-wise, the Doctor would not prescribe any medications or treatments without having done any examination or diagnosis.
The same applies to service sectors, and photography too. While the price with the general items is there, but the needs and requirements vary between each individual and each event. To others, it may be just another event, but to us, each event is different even if it is the same category of shoot, for the people are different and unique. To accurately quote with respect to the requirements, we need to first understand the client’s needs and event’s requirement, which we would then customise the quote accordingly.
In different capacities and different perspectives, individuals perceive, value, and prioritize things differently, even if it is the same thing. While we can be flexible to customise it according to the event’s requirements, but we still have cost to cover as well. We need to strike an equilibrium between the best rate that we can offer and covering of the necessary cost, which goes way beyond the transport fee of the day and pressing the camera’s shuttle button.
Stethoscope: Courtesy of Dr. Daniel Tam.
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